Mutual Publishing's Mission

Established in 1974 with the publication of Hawaii Planner, A Travel Diary, Mutual Publishing is proud to offer one of the largest selections of Hawaiiana titles found in the Islands. We publish books about everything from Hawaiian, history, and natural sciences to fiction, and local arts and crafts. Mutual Publishing draws from a diverse group of dynamic authors, artists, photographers, and experts to be Hawaii's largest trade publishing house. Mutual Publishing also offers a full range of private label products and services.

Although Mutual Publishing's product lines have grown considerably, our goal has remained simple:

"To be Hawaii's premier provider of Hawaiiana books and private label merchandise."

1974	Mutual Publishing begins publishing in Hawaii with its first book, Hawaii Planner, under the imprint of Hymer Publishing.
1978	Mutual Publishing releases Hawaiian Journey by Joseph G. Mullins, which goes on to become a timeless collection of historical images of Hawaii that continues to be a bestselling favorite. A new edition will be released in 2008.
1982	Mutual Publishing releases its first major coffee table book, Hawaiian Yesterdays.
1985	Mutual Publishing releases Maui On My Mind, which would become the standard for coffee-table books in Hawaii.
1986	Mutual Publishing produces its first packaging book, Ellison Onizuka: A Remembrance, for the Onizuka Memorial Committee.
1991	Mutual Publishing moves its offices to the historic community of Kaimuki.
1993	Mutual Publishing begins publishing children's books under the imprint MnM books.
1994	Mutual Publishing achieves a milestone of selling over 1,000,000 books since its beginning in 1974.
1995	Mutual Publishing proudly releases With Sam Choy: Cooking From the Heart, the first of many bestselling cookbooks by Hawaii's goodwill ambassador, Chef Sam Choy.
1998	Mutual Publishing releases its first line of calendars and stationery products.
1999	Mutual Publishing celebrates twenty-five years in business in Hawaii and releases Hawaii Looking: Back An Illustrated History of the Islands.
2000	Mutual Publishing reaches a milestone of 3,000,000 books sold with the release of thirty-one new titles, its then most releases in a single year.
2003	Mutual Publishing begins the BeachHouse Publishing imprint of children's books, created by Jane Hopkins, its production director.
2004	Mutual Publishing, along with its imprint BeachHouse Publishing, releases a record number of fifty-one new books in a single year. The subject and genre range emphasize Mutual's commitment to telling Hawaii's story.
2005	Another record setting year: Mutual Publishing releases fifty titles and BeachHouse Publishing, ten titles. Mutual begins releasing new editions of cookbooks by Muriel Miura, remembered for her nationally televised cooking shows from the 1970s, New World of Cooking with Muriel Miura and Cook Japanese.
2006	Mutual Publishing begins "partner-publishing," releasing Betty Shimabukuro's By Request, which raised over $10,000 for the Institute of Human Services. A record-setting 540,000 Mutual books are sold - the third consecutive year of over 500,000 copies sold! Mutual now has published over 500 titles.
2007	Mutual Publishing expands its partner-publishing, releasing Muriel Miura and Betty Shimabukuro's What Hawaii Likes to Eat, with proceeds going to the American Heart Association.