The Hardest Part of Publishing

We’re often asked what the hardest part of publishing is: the prepress process, which converts the manuscript via graphic design and typesetting into files ready for printing; getting the book printed by specifying instructions for the printer and inspecting the press proofs; or launching the books once they arrive by sending out press releases, trying to obtain publicity, and getting placement in stores.

These are all complex procedures requiring time and detail, but they are not the most difficult. For us, the hardest aspect of publishing is reviewing and rejecting manuscripts. We know that a lot of love and effort have gone into the preparation of submissions. The manuscript has become an important part of the author’s life. And for a regional publisher in a small area like Hawai‘i, we’re very apt to one day run into the submitter or someone who knows them.

It would be a lot easier if publishers had the time and resources to specify at length why they have turned down a manuscript and indicate how the author can improve. Unfortunately publishers don’t have the capability to engage in the dialogue that usually ensues when they try to help by going beyond a mere rejection notice. It is very time consuming to appraise manuscripts, especially in writing. Many large, busy houses won’t even acknowledge that they have received a manuscript.

Mutual Publishing tries to point out in a few words what’s lacking. Often it is the appeal of the subject matter, i.e. the potential sales, which results in an immediate “no.” If a manuscript is exceptionally well done, we will sometimes publish it regardless of sales expectation. The other main reason for rejection is the quality of the writing and information. If the author does not write well and has not done exhaustive research, we will reject the manuscript.

What advice can we give to authors wanting to submit a manuscript?

· First, find out what’s selling. Ask bookstores, look at bestsellers charts, consult the Publishers Weekly website, talk to other authors.

· If it’s a children’s book, read it or have it read before groups of children—not your kids or your nephews and nieces—and get their reactions.

· Have someone authoritative and not close to you review it. (These services usually require a fee.)

· Have the writing analyzed by software programs that point out word/phrase repetition, grammatical errors, range of vocabulary, etc.

· Examine a similar book that is considered well done. How does your manuscript compare?

If writing is important to you, always keep trying. Most writers receive numerous rejections before being published, and every year new and exciting writers are discovered.